Anya Halushtenko
Growth advisor & fractional CEO
LinkedIn ↗By Anya Halushtenko & Yuliia Krylova, advisors who have spent years building businesses and a network of people they trust.
Shortlist connects two sides. Founders and SMBs get 1–3 vetted experts or agencies for their exact problem. Experts and agencies get clients who need exactly what they do best. We interview everyone and check real results, so you can trust the people you meet.
Free during early access · Pay only for a great match
Sound familiar?
Finding the right person takes months. Hiring the wrong one costs more.
Weeks of referrals and calls. Nobody has solved my exact problem before.
SMB ownerYour network gives you names, not proof. Every intro costs you another week.I'm not a marketer. How do I know if this CMO is actually any good?
CEO, startupYou can't judge expertise outside your field, so you end up hiring on charisma.The agency was brilliant on the call. Then a junior got my account.
Founder, e-commerceThe pitch and the delivery are often two different teams.We understand your business. Then we find the people who can grow it.
We dig into what your business really needs and match you with a trusted expert who has already solved this kind of problem and brings real results. No weeks of searching, no money lost on the wrong hire, no guessing who is actually good.
Get my shortlist →What you get
Stop searching. Start solving.
- We do the vetting
Every expert and agency passes a personal interview and a check of real outcomes. You don't have to judge a field you're not an expert in.
- 1–3 options in 7 days
Not a catalogue of hundreds. A short list matched to your task, stage and budget, with a note on why each one fits.
- Pay for a great match
During early access your shortlist is free. You pay only when you find the right person and start working together.
Trust is the product. Every expert and agency on Shortlist is selected by hand, interviewed personally and recommended only for the problems they have already solved.
Growth & marketing
Fundraising
Go-to-market
Operations & finance
How it works
From problem to shortlist in 7 days
Day 0
Tell us the problem
A two-minute form. What you're trying to solve and where your company is.
Days 1–2
Intro call
30 minutes with us to define what you need: a person, a team, or both.
By day 7
Get your shortlist
1–3 vetted experts or agencies, each with a short note on why they fit.
Then
Pick and start
You choose and agree on the format directly. You pay only for a great match.
How we vet
We say no more often than we say yes
Applying does not put anyone on the list. We invite the strongest applicants to a personal interview, and only those who pass it are recommended to founders.
Proven results +
We ask for outcomes with numbers: revenue grown, rounds closed, teams built, costs cut. Titles alone don't count.
A personal interview +
Every expert and agency lead talks to us one-to-one. We test how they think about a real founder problem, not only what is on their CV.
Depth over breadth +
We look for people who are exceptional at a few things, and we recommend them only for those things.
The people who deliver +
For agencies, we check who will actually do the work, not only who runs the sales call.
Who you'll meet
People and teams who have done it before
Experts
Leadership and know-how inside your team
Fractional CMOFractional CFOFractional COOFractional CPOHead of GrowthFundraising advisorSales leaderBoard advisorStartup mentor
Agencies
Teams that deliver end to end
Marketing agencyPR agencySMMPerformance & paidContent studioBranding & designWeb & product devLegalAccountingRecruiting
From pre-seed startups to established SMBs. Europe, the US and anywhere else.
For experts & agencies
Do the work you're great at. We bring the clients.
- A steady flow of clients
No more feast or famine. We bring founders with a defined problem and a real budget.
- Work, not selling
We run the first conversation and qualify the request, so you meet founders who are ready to start.
- Not a marketplace
No bidding and no race to the cheapest rate. You're recommended for what you do best.
Who's behind Shortlist
The people we would hire ourselves
We're Anya and Yuliia. For years we have built businesses and advised founders, and along the way we built a large network of people we trust. Shortlist is how we share it with you.
Yuliia Krylova
Startup advisor & mentor
LinkedIn ↗Get started
Two minutes. Then we take it from here.
Founders & SMBs
Get my shortlist
- What you're trying to solve
- Your company and stage
- Your email and LinkedIn
Experts & agencies
Apply to join
- Individual expert or agency
- Your area, services and experience
- Results you delivered, with numbers
- Your email and LinkedIn
Questions
Good to know
How much does it cost? +
During early access, getting your shortlist is free. You pay only when you find a great match and start working together. We agree on terms with you upfront on the intro call.
How fast will I get my shortlist? +
Within 7 days of the intro call: one to three vetted experts or agencies, each with a short note on why they fit.
What if nobody on the shortlist fits? +
We go back and find others. You don't pay for a match that doesn't work.
Who is it for? +
Startups from pre-seed to Series C and established small businesses that need a person or a team to solve a specific problem. Remote, in Europe, the US and beyond.
Do you also recommend agencies? +
Yes. When a task needs a whole team, such as marketing, PR, SMM, design or development, we introduce agencies we have vetted the same way as individual experts.
I'm an expert. Is it free to join? +
Applying and the interview are free. We agree on terms with you before any introduction.